Field Notes

Dispatches from the arena.

Notes on leadership, product, AI, and the humans who lead and build. Leading with heart, raising the bar.

I built KBT.ROCKS with Claude. Working with AI was the easy part.
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I built KBT.ROCKS with Claude. Working with AI was the easy part.

A product leader's field notes on building a brand from zero with AI, and where human advantage fits into the build.  I built the entire Kind but Tough (kbt.rocks) brand and w

· 6 min read Read →

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